Boond Fragrance
Heritage distillation and fragrance craft: stories rooted in tradition and fair work.
For Brands & Partners
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Recent work for AirAsia spotlighting Luang Prabang, a UNESCO World Heritage Site in Laos. Place-first storytelling and visuals helped audiences discover a city many had never heard of. The CEO of AirAsia also used it as a case study at the World Tourism Conference.

















Heritage distillation and fragrance craft: stories rooted in tradition and fair work.
Route and destination storytelling with airlines: experiences that feel lived-in, not staged.
Europe travel hacks and slow discovery: practical, cinematic, and audience-first.
Airbnb’s Mumbai guidebook: exploring the city like a local—street food, art walks, and neighbourhoods beyond the usual lists.
Goa beyond the beaches: villages, mangroves, and everyday moments captured on the vivo X300.
A fresh take on adulting: slowing down, play, and reset with Liril—because daily rituals deserve a little joy.